Sound Laws of Success Podcast

In this episode, Melanie Benson shares mindset and thought patterns that lead to building a big business even in the midst of challenging times. She shares her inspirational story of being in business for over twenty years and the insights she has gained on how to be bold and visible as you have to be seen in order to be hired. You'll love her insights as she shares her strategies for how you can show up, get noticed, and get more business now.

Direct download: Melanie_Benson_Interview.mp3
Category:general -- posted at: 4:50pm EST

Learn how small companies become big with the power of systems. In this episode, I discuss Michael Gerber's book The E-Myth and share insights on how Coca-Cola and Weight Watchers grew from small enterprises to billion dollar companies with systems. Learning the skill set to move from a technicial to an entrepreneur and manager will help you grow your business to the next level.

Direct download: SLS_Episode_7_Laws_and_Lessons_from_The_E-Myth.mp3
Category:systems -- posted at: 5:16pm EST

In this episode, I discuss systems, selling, and specific mindshifts required for entrepreneurial success.

Direct download: SLS_Episode_5_Systems_and_Mindshifts.mp3
Category:general -- posted at: 2:37pm EST

In this episode, you'll learn how to spot opportunity that others miss with Craig Valine. Craig is known for his straightforward style of communicating effective and powerful marketing advice. He is a lead generation expert and direct marketing strategist. Listen in as Craig shares valuable insights on how to grow your audience and see what others don't see and turn it into a valuable business opportunity.

Are you ready to grow your business in this crazy year of 2020? Here are ten questions to reveal what it takes to raise your business to the next level irregardless of your current situation.

In this episode, Lee Milteer interviews me about how to avoid distraction and get more done. I share my best strategies about what it takes to stay focused and be more productive. I hope you enjoy our interview.

Learn 8 big ideas that will help you implement and achieve breakthroughs in your business including how to implement an idea day, how to build a low threshold offer that will magnetically attract prospects into your business, help you set higher goals, confront and beat the challenges that are holding you back, focus on your best and ideal customers, and tips on how to move fast and get more done while minimizing your stress. Don't miss this insightful episode with BIG ideas on what it takes to breakthrough to the next level.

Learn the secret to how today's biggest businesses have risen to the top of their market niche with the power of authority and celebrity. This episode will give you the tools to build your own expertise and share your message and story with the world. You'll learn four reasons why this a celebrity-driven branding approach around you will help you stand out from your competitors and increase your sales and you'll learn ten ways to build your celebrity brand now    

In this episode, I interview Dr. Gene Landrum about his research into the Laws of Entrepreneurial Genius and his business experiences including the founding of Chuck E. Cheese. You'll be fascinated by and learn a lot from this great author, speaker, and expert on what it takes to succeed in business.

Direct download: SLS_Gene_Landrum_Interview.mp3
Category:biography, interview -- posted at: 4:04pm EST

In this episode, I talk with Sherrie Sokolowski of SLS Event Planning ( about how she got started as Bill Glazer's personal assistant and how she got started planning and running successful live and profitable live events. Sherrie shares her perspective on how entrepreneurs can interact with their audience now in a virtual way and how to prepare for the future when live events return. She also shares lessons she has learned from running events put on by many of the top presenters in the world today, ways you can better interact with your audience, and lessons she has learned as an entrepreneur. You'll learn valuable lessons from today's #1 live event planner / manager today in this insightful interview.

Direct download: Sherrie_Sokolowski_SLS_Interview_Final.mp3
Category:general -- posted at: 10:30am EST

In this episode, we talk with Nina Hershberger, the CEO of MegaBucks Marketing. She has written several books including 30 Minute Marketing: 101 Ways to Wow Clients, Customers, and Patients in Less than 30 Minutes and 90 Day Author: How to Become THE Authority in Your Local Market as a Published Author.  We talk about the power of books and celebrity, how you can use a book to get you more business and most importantly key marketing ideas you can do to prosper in the pandemic.

Direct download: Nina_Hershberger_Megabucks_Marketing_Interview.mp3
Category:general -- posted at: 5:00am EST

In this episode, I interview video marketing expert and New York medical malpractice attorney Gerry Oginski about the secrets behind education-based video marketing. Gerry has created more than 1500 educational videos to teach and inform his prospective clientele. You'll learn his story about how video has transformed his business and helped him have a major competitive edge. Learn about how this powerful medium is changing the way you build trust today and what you should do to get started on marketing your business this way.

In this episode, you'll learn the process Patrick Snow used to sell more than 250,000 copies of his book Creating Your Own Destiny and how you can write, publish, and market your book. 

Patrick Snow is an international best-selling author, professional keynote speaker, publishing, speaking, and book marketing coach. He is the author of the international best-seller, Creating Your Own Destiny which has sold more than 250,000 copies in five languages and 108 countries worldwide since its first printing in 2001. As a result, this book and his second book, The Affluent Entrepreneur, have both been purchased by John Wiley & Sons in New York and have been republished under the Wiley imprint. He is also a contributing author to numerous other books including Chicken Soup for the Soul: Life Lessons for Mastering the Law of Attraction. Patrick's newest book, Boy Entrepreneur was published in September of 2014.

In this episode, I talk with Brian Brooker, founder of Brooker's Founding Flavors Ice Cream, about how he started his business, how he makes and names Brooker's Ice Cream Flavors, insightful tips on marketing and growing a restaurant business in challenging economic times, and why you must sell experiences and quality products to succeed today. You can learn more about Brooker's Ice Cream by going to or follow them on Instagram @BrookersFoundingFlavors. 

In this episode, Lee Milteer interviews me about my new book Clear and Present Game Changers which is now available. You can purchase it on or under the book section of my web site I hope you enjoy our interview. If you like what you hear, please buy my new book and utilize its principles to turnaround or transform your business.

In this episode, we talk with Dream Business Coach, Jim Palmer. He is a marketing and business building expert and in-demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. He is the host of Dream Business Coach TV and Dream Business Radio. Jim is best known internationally as 'The Dream Business Coach' and creator of No Hassle Newsletters, the ultimate 'done-for-you' newsletter marketing program used by hundreds of clients in nine countries.

Jim is the acclaimed author of a dozen books, is a cancer survivor, has been married for over thirty-five years, has four grown children and three grandchildren. Recently, Jim and his wife Stephanie JUST SAID YES to their dream of living on a boat. You can join their adventure on Our Floating Home. Jim shares stories about his entrepreneurial life, what it takes to succeed today, and why decision, action, and an expertise in marketing will help you grow your business faster in today's economy.

Direct download: Jim_Palmer_SLS_Interview_The_Power_of_Decision_and_Action.mp3
Category:general -- posted at: 10:09pm EST

In this episode, I share eight laws and lessons to successfully market your business. I discuss the best ideas I've applied in my businesses from Bob Rice's book Three Moves Ahead and Al Ries and Jack Trout's book The 22 Immutable Laws of Marketing

Direct download: SLS_Successfully_Marketing_Your_Business_mixdown.mp3
Category:marketing -- posted at: 5:33pm EST

In this interview with disability and personal injury attorney, Ben Glass ( and coach to attorneys at Great Legal Marketing (, we talk about his new book Play Left Fullback about how to show up like no one else and other marketing lessons he has learned throughout his life and career. This is an exceptional book on business and balance that I highly recommend.

Direct download: Ben_Glass_with_Ben_Glass_Law_SLS_Interview.mp3
Category:general -- posted at: 11:32pm EST

In this episode, I talk with hiring expert Jay Henderson of Real Talent Hiring and he shares his story how he got started as a performance coach. He shares how his Real Talent Hiring Profile helps understand how people will act once they will hire and the power of focus in getting more done. You'll find this discussion to be an insightful look into what it takes to get more done and how to ensure that you hire the right people in your company.

In this episode, we talk with Dr. John Hatch of the Brain Rehab Clinic in Orem, Utah about his insights into neurology and how the brain works. He shares his successes with helping his patients overcome anxiety, misophonia, concussions, and why relentless forward progression is his mantra in his treatments and his life. Dr. Hatch is the author of The Basis of Brain Rehab and is currently working on his second book. You can learn more about him and his work at

Direct download: Dr._John_Hatch_Relentless_Forward_Progression.mp3
Category:Dr. John Hatch -- posted at: 10:46am EST

In this episode, I interview top mattress retailer Jeff Giagnocavo of Gardner's Mattress and More ( about his experiences as an entrepreneur and how he creates value so he doesn't compete on price against other competitors including online retailers and big box stores. He also shares lessons about how to attract the right kinds of customers, and what you must do to implement more in your business. This insightful interview will inspire you about how you can give back to your community and the value of main street retail businesses in the community.

Direct download: Interview_with_Jeff_Giagnocavo_of_Gardners_Mattress_and_More.mp3
Category:general -- posted at: 1:03pm EST

In this episode, we talk with Shaun Buck of The Newsletter Pro in Boise, Idaho on How to Crush It in Business Now. He shares why having a reason why is so important in growing your business, the value of quick wins, how to be really good at the fundamentals in your business, and what you can do to have more impactful relationships with your team members.

Shaun has been a successful serial entrepreneur for almost two decades. The Newsletter Pro has only been operating since 2011, but it has rapidly grown into the nation's largest custom newsletter company, mailing millions of newsletters annually.

The Newsletter Pro has been recognized for their tremendous growth by Inc. Magazine, making the Inc. 500 list twice and the Inc. 5000 list once. The Newsletter Pro has also been named one of the best places to work in Idaho for the past three years. Shaun was named "Man of the Year" by the Leukemia & Lymphoma Society and is a successful business coach to owners of million-dollar businesses.

In this episode, we talk with coaching and performance expert Meredith Bell about her new book: Strong for Performance: Create a Coaching Culture With Learning and Development Programs that Stick. Meredith shares her experience of working with coaching clients and the secret to making sure that behaviors are implemented so real change can happen. This is a very insightful interview about why most training programs miss the mark and what you can do to ensure that the training and coaching you offer to your clients and team members gets results and lasts. 

Direct download: Interview_with_Meredith_Bell_Strong_for_Performance.mp3
Category:general -- posted at: 3:43pm EST

Guinness World Record Holder for the longest solo row across the Pacific Ocean Jacob Adoram Hendrickson is an inspiring individual. He planned and completed an eleven month journey from Washington state across the Pacific Ocean to Australia in his custom designed rowboat Emerson. In this interview, he shares his story about how he accomplished such a remarkable goal.

He is an Eagle Scout who spent his high school years running track and cross-country, and playing the saxophone in both marching and symphonic band. 

He attended the United States Air Force Academy and spent more than a decade as a military aviator, flying fighter jets extensively throughout the Northern Hemisphere, to include over 170 combat missions.  As part of military training, he became very familiar with land and water survival, and enjoyed the challenges associated with overcoming adversity. 

An avid traveler, Jacob has explored over 40 countries. He holds the world record for the longest non-stop time spent rowing solo across an ocean of nearly 336 days. He spent eleven months traveling from Washington state to Australia in a custom made boat he called Emerson. He started on July 7, 2018 and arrived in Queensland, Australia the following June (June 8, 2019).

He packed a year worth of food into the boat and spent a lot of time thinking and rowing. He rowed 12 to 16 hours every day and traveled 7,145 miles across the open Pacific Ocean.

He encountered waves that were the size of buildings, the monotony of rowing day after day for months, the pain and exhaustion of rowing to get back on track when the wind, storms, and rain drove him off course.

He spent 11 months at sea without stopping, without assistance, with no other person with him at all, as far from land as it is possible to be on this planet.

It’s an incredible story and I’m glad that he has taken a few minutes to share his experience and the lessons he learned from it. I’ve been inspired by his story and I hope you enjoy our conversation as you think about accomplishing your own goals.

Direct download: Jacob_Hendrickson_SLS_Interview.mp3
Category:general -- posted at: 4:46pm EST

In this episode, you'll learn life lessons and sound laws to help you grow your business from Aaron Walker. Businerssman and life coach, Aaron Walker, has inspired many through his leadership, mentorship, and consistent pursuit of excellence. He enjoys helping others and believes experience is a great teacher. 35 years of entrepreneurship and marriage have given Aaron a wealth of experience. Aaron continues to reach new heights and broaden his persepective of the terrain by examining his experiences and growing from them. 

For 19 years and counting, Aaron has taken classes and has been coached personally by this friend, financial guru, Dave Ramsey. Spiritual mentors David Landrith and Bob Warren have impacted his spiritual live beyond measure. Two other disciplined mastermind groups, 48 Days led by friend Dan Miller and The Torch have played a role in his understanding of how to live a significant, successful life. Aaron incorporates education and learning opportunities into his daily routine, remaining informed of the latest tools and trends available. 

It only took a few years as a partner with David Patton Construction LLC for Aaron to help take the business from doing one or two projects per year to a multi-million dollar company, voted number one builder for three consecutive years by Nashville's House and Home & Garden Magazine's People's Choice Awards. He sold his retail business to Cash America USA, a Fortune 500 company. In addition to being the owner of eight lucrative businesses, Aaron participates in civic endeavors. 

Direct download: SLS_Interview_with_Aaron_Walker.mp3
Category:interview, Aaron Walker -- posted at: 9:45pm EST

In this episode, learn laws and lessons from entrepreneurial greats Sol Price (founder of Costco), William Lear (serial entrepreneur and inventor of the Lear Jet), Fred Smith (founder of Fed-Ex), Tom Monahan (founder of Domino's Pizza), and Jeff Bezos (founder of  You'll discover four common themes and lessons between these entrepreneurs as they grew their businesses and changed the world.

In this episode, I interview Jeff Brown, the host of the Read to Lead Podcast, about how he got his start, lessons he has learned about being more courageous as an entrepreneur, and what it takes to get more done in your daily and weekly schedule. This insightful interview shares Jeff's lessons on what it takes to be more productive and be a better entrepreneur now during the coronavirus pandemic.

Direct download: Jeff_Brown_of_Read_to_Lead_Podcast_SLS_Interview.mp3
Category:general -- posted at: 5:00am EST

Mike Capuzzi has been working with clients since 1998 and over the past two decades and has helped thousands of business owners around the world create better marketing.

He is the founder of CopyDoodles and recently launched Bite Sized Books to help business owners create short, helpful books (known as shooks). Shooks are ideal for business owners who want to increase their level of authority and sell smarter by providing helpful information in easy to read, short, helpful books.

Mike recently published, Main Street Author, which shows how to author, publish and leverage a shook in their business.

In this episode, Mike shares strategies on how you can write your first book to promote your business. He also shares lessons he has learned as an entrepreneur over the years in an insightful and fast moving interview.

Direct download: Mike_Capuzzi_Interview_SLS.mp3
Category:Mike Capuzzi -- posted at: 5:00am EST

In this episode, Brian Horn of Authority Alchemy teaches you how to build your authority and expertise. Brian has helped many top celebrity entrepreneurs in teh world with their online branding, search engine optimization, and Internet marketing. He consulted exclusively with these celebrity entrepreneurs for nearly five years before exploding onto the scene in 2009. He has since been profiled and featured on Wall Street Journal, ABC, NBC, CBS, Fox, Forbes, Advertising Age, and dozens of other media outlets. In 2010, Inc. Magazine named Brian as "The Be on Page 1 of Google Guru" and an "emerging business leader to watch." You'll get tremendous insights from this interview as Brian teachces you how to position your expertise and get national media attention for it.

In this episode, I talk with Clint Pulver, who is an Emmy Award-winning, motivational keynote speaker, author, musician, and workforce expert and the author of the new book, I Love it Here: How Great Leaders Create Organizations Their People Never Want to Leave.

He is the president and founder of The Center for Employee Retention and has transformed how corporations like Keller Williams, AT&T, and Hewlett Packard create lasting loyalty through his work and research as “The Undercover Millennial”.

Clint was featured in Business Q Magazine as one of their “Top 40 under 40” as a premiere Corporate Keynote Speaker.

He is an expert on leadership and employee retention and shares lessons from his new book on connection, retention, and leadership. 

Direct download: Clint_Pulver_on_His_Book_I_Love_It_Here.mp3
Category:general -- posted at: 4:41pm EST

In this episode, I'll share suprising lessons from the greatest business icons from Lewis Schiff's book entitled Business Brilliant: Suprising Lessons from The Greatest Self-Made Business Icons.

The book Business Brilliant is fascinating because it takes seven common beliefs or ideas and our society and shows how the wealthy and the middle class think differently about these ideas. You'll discover how you can use these ideas to think differently and achieve more in your business.


Direct download: Suprising_Lessons_from_the_Greatest_Business_Icons.mp3
Category:biography -- posted at: 1:19pm EST

In part 2 of this episode, I share 11 wealth attraction behaviors that can help you attract more of what you want in your business and in your life.

Learn five lessons and truths I've learned about money and seven repelling behaviors that can prevent you from having the business you really want in part one of this two part episode on wealth repelling and wealth attracting behaviors.

Learn eight more lessons about how Dale Carnegie, author of How to Win Friends and Successful People went from an unknown farm boy from Maryville, Missouri to the most successful author of his time. You'll hear fascinating stories about the struggles this entrepreneur faced as he figured out on his journey that you can apply in your business today.

Direct download: SLS_Lessons_from_Dale_Carnegie_Part_2.mp3
Category:biography -- posted at: 8:00am EST

Learn how a farm boy from Maryville, Missouri got his start, wrote the #1 best-selling book How to Win Friends and Influence People and changed the world. In Part 1, I share six lessons that you can apply in your business based on the humble beginnings of one of the most widely read and successful personal development authors and trainers in the past 100 years. 

Direct download: SLS_Lessons_Learned_from_the_Life_of_Dale_Carnegie-Part_1.mp3
Category:general, biography -- posted at: 7:00pm EST

Learn six lessons from Disney's life that impacted the way he grew his business from its humble beginnings to a worldwide powerhouse.

Today's world has changed dramatically in how we interact and communicate with one another. In this episode, I interview leadership expert Kevin Eikenberry about his new book The Long Distance Teammate and what leaders and team members must do to preserve connection in a virtual environment. Kevin's insights on leadership, trust, and connection are vitally important if we are to remain productive and strengthen team relationships in a virtual setting.

Direct download: Kevin_Eikenberry_The_Long_Distance_Teammate.mp3
Category:general -- posted at: 12:32am EST

In this episode, I share several little known stories I learned from reading and studying about the life of Theodor Seuss Geisel or Dr. Seuss as he is known to millions around the world. I recently finished an excellent biography by Brian Jay Jones entitled Becoming Dr. Seuss: Theodor Geisel and the Making of an American Imagination.

This book is an incredible look inside the life of a fascinating individual who defined the reading of children over the years as he wrote and illustrated classics such as The Cat in the Hat, Green Eggs and Ham, Horton Hears a Who and How the Grinch Stole Christmas.

“At the time of his death, Dr. Seuss had published forty-eight books in more than twenty languages….” (Becoming Dr. Seuss, p. 428) and had sold more than 600 million copies of books. His books were adapted into 11 television specials, five feature films, a Broadway musical and four television series.

It wasn’t always apparent that Geisel would be a best-selling author and in this episode, I share how he got his start and how he persisted for nearly twenty years before he had a big hit with his book The Cat in the Hat.

Direct download: Sound_Laws_and_Lessons_from_the_Life_of_Dr._Seuss.mp3
Category:Dr. Seuss -- posted at: 8:05pm EST

In this episode, I discuss lessons on success and failure that I've learned from studying the life of movie star and acting legend Kirk Douglas. Kirk Douglas was born Issur Danielovitch on December 9, 1916. He had an impoverished childhood with immigrant parents and six sisters, but was able to break through with hard work with a brief start on Broadway. His father was abusive and an alcoholic. He had more than forty jobs before he became an actor and starred in 95 different acting roles throughout his career.

I grew up watching many of his westerns and films and enjoyed his devotion to making such entertaining productions.

He made many mistakes throughout his life with affairs and bad business decisions, but lived a long and full life even after he had a severe stroke in 1996. He wrote a book about his experiences called My Stroke of Luck to help others know how to treat those with family members who suffered from a stroke. He lived another 24 years after this stroke and learned how to speak again. He is buried next to his youngest son Eric who died from an overdose of alcohol and drugs in 2004. There will likely never be another actor quite like him who was so prolific or who was instrumental in changing the studio system by setting up his own production company. I am one who has enjoyed learning from his life and who has enjoyed many of his films. I hope you enjoy these stories and lessons from his life.

Direct download: Lessons_on_Success_and_Failure_from_Kirk_Douglas.mp3
Category:general -- posted at: 1:11pm EST

In this episode, I talk with my father, Dr. Doug Butler about how he got into horseshoeing, stories from his career, and thoughts about the profession of farriery and teaching.

Direct download: Dr._Doug_Butler_Interview.mp3
Category:general -- posted at: 11:33am EST

In this episode, I interview Stephanie Scheller of Grow Disrupt.

Stephanie Scheller may be young but she has worked with more than 600 businesses and thousands of individuals in the past five years!

At 25 years old, and using the same systems she teaches, she built a business from scratch in less than five months to replace her full-time income and walked away from her corporate job to run her own company dedicated to disrupting the way the world goes into business through sales, marketing & systems.

At 26 years old, she published her first book, Friend Power: How the Friends You Choose Can Change Your Life and began co-hosting the BlogTalkRadio phenomenon Black Belt Selling along-side her business-partner and mother Anna Scheller.

One year later she published her second book, Getting Past the Gatekeeper, which was also immediately a best-selling publication. At 27 she delivered her first TED talk and at 28 she was nominated to the Forbes 30 Under 30 list for 30 key individuals who are key to watch over the next 30 years!

She's an incredible speaker, a phenomenal coach & trainer, and we’re very honored to have her on the Sound Laws of Success today. Stephanie shares her story about how she became an entrepreneur, lessons she has learned, how to build momentum, and the value of attending her Grow Retreat event in San Antonio, Texas each year.

Direct download: Stephanie_Scheller_SLS_Interview.mp3
Category:Stephanie Scheller -- posted at: 9:21pm EST

All entrepreneurs know more than they do in their business. Resistance is the powerful force that stops us from doing what we know we need to do every day. In order to get anything done and to stay focused on your personal and business goals, you have to beat resistance every day of your life. In this episode, I will share with you four ways to beat resistance so you can get back on track and be more productive, focused, and successful.

It's been ten years since Steve Jobs passed away. Learn nine lessons that you can apply in your business from Apple co-founder Steve Jobs. You'll learn how he got his start and lessons from his early life that shaped who he was and how he was able to revolutionize seven industries (personal computers, animated movies, music, phones, tablet computing, digital publishing, and retail stores). These nine laws and lessons will give you new insights into the founder of one of the world's most successful and profitable companies that you can integrate into your business.

Direct download: SLS_Lessons_from_Steve_Jobs.mp3
Category:biography -- posted at: 10:31pm EST

In this episode, I’ll reveal the fifteen elements you can use to create and build an unfair advantage in your business that you can use in your business to stand out.  The fifteen elements come from a book entitled The Power of Unfair Advantage by John L. Nesheim. 

I’ll share what I learned from his book and then some sound principles you can act on to create an unfair advantage in your marketplace.

Direct download: SLS_Episode_GAME_CHANGERS_SEPT_2014_mixdown.mp3
Category:general -- posted at: 8:05pm EST

Learn ten lessons from the life of Jeff Bezos, the founder of that you can apply to your business and three ways you can harness the power of Amazon's 237 million ACTIVE customers to build your authority and credibility in your market niche. This fascinating entrepreneur took massive action in the beginning of the commercialization of the Internet which has helped him build a nearly $100 billion a year company. Don't miss this insightful episode of one of today's most successful and brilliant business owners.

In this episode, I interview Lee Milteer, an intuitive business coach, best-selling author, blogger, award-winning professional speaker and TV personality about her new book Reclaim the Magic. You can learn more about Lee at

Direct download: Lee_Milteer.mp3
Category:general -- posted at: 10:13pm EST

In this fascinating interview, you'll learn lessons on the birth of a brand from UGG founder Brian Smith. Brian was born in Australia, where he developed his love of surfing. A charterered accountant, he studied at the UCLA Graduate School of Management, and with $500 of start-up money, he founded UGG Imports to bring sheepskin footwear to America. After seventeen years, as sales reached $15 million, he sold the business to Deckers Outdoor Corporation. The UGG brand has since exceeded $1 billion of international sales times over. A passionate innovator and entrepreneur, Brian is one of the most sought after business leaders in the country today. As a media guest and inspiring speaker, he is committed to teaching breakthrough business strategies to entrepreneurs and translating personal visional and spirituality into company culture. Brian spends his time with family and friends in Southern California, still surfs, plays golf, and attempts to improve the planet everyday. You'll love this insightful interview about the ups and downs of entrepreneurship and learn valuable lessons from a leader who has been in the trenches and built a valuable brand from scratch.

Howard Schultz came back as CEO of Starbucks in 2008 to help navigate its turnaround after sales started to slide at a distressing rate, the company's stock price was falling, and the future of Starbucks was at risk. Schultz engineered a remarkable turnaround and in this episode I share twelve big lessons about this turnaround that you can apply in your business, plus six additional lessons that will be helpful to you regardless if you are a brand new entrepreneur or running a multi-million dollar enterprise whose sales and profits have fallen. Don't miss this episode on the mindset and plan required to make a transformation in a business that is struggling.

In this episode, I share fifteen lessons learned from Fred DeLuca, the founder of Subway, the largest fast-food chain in the world with more than 42,000 individual Subway stores in 108 countries around the world (compared with 35,000 McDonald's restaurants in 119 countries) that were instrumental in the growth of our first business and that I've referred back to often as I've grown other businesses that can help you as you grow your business.

Joleene is a former central New York television reporter and anchor turned passion shift coach, speaker and author. After struggling for years in a place that didn't satisfy her true dreams and desires to write and sing and play on stage, Joleene bravely left the security of her job to embark on a journey that allowed her to unearth her greatest dreams and desires -- while profiting generously at the same time.

Today she confidently guides men and women all over the globe to a place within, where they can uncover and discover who and what they are truly meant to be and do while generating handsomely from their deepest desires.

With over twenty years experience on the stage and behind the camera, setting up shop in front of hundreds of people is second nature to this stellar speaker. With her no-nonsense comedic approach, Joleene not only captures audiences immediately, but she's able to teach her clients how to do the same. Fear of the stage? Joleene can guide one to abolish it -- and show up strong and confident.

She is the author of "Memoirs of Normalcy: Journey from Sedentary to Extraordinary". Joleene wrote the book for individuals struggling with wanting to leave the mundane life of a 9 to 5 and moving into the light of their creative passion.

This multi-passionate entrepreneur is also a playwright! Her first full-length comedy, Visiting Bammy Lewis recently premiered at CNY Playhouse in Syracuse, New York.

Direct download: Joleene_Moody_SLS_Episode_mixdown.mp3
Category:general -- posted at: 5:00am EST

In this episode, James Butler shares seventeen specific nightmares and situations that can happen in any business and the steps you can take to eliminate them and get your business back on track.  These are: 

1)    Negative reviews and the fear that they may turn off future clients and not feeling like you have any power to change them or make a difference (especially when they are false and untrue)

2)    Employees who leave and then file for unemployment

3)    Dealing with insurance claims from those who try to sue you for someone who trips or falls in your business.

4)    Dealing with employees (a whole series of episodes could be devoted to this topic).  I recently read a book that detailed the thirty riskiest employees to fire.  With all of the things there are to worry about, there are a lot of issues that stem from employees that cause a lot of entrepreneurs to lose sleep.  Having employees walk out on your business on a busy day is something I’ve had to deal with and believe me, it is not a fun experience.  This happened once when I was thousands of miles from my business in China. 

5)    Things you didn’t plan on having to deal with – As an example, some entrepreneurs have told me that they have had to deal with credit card processing companies who have targeted businesses in specific industries– with some businesses closing today, many credit card processing companies are wanting more assurances that you will not go out of business leaving them on the line with customers who do chargebacks.

6)    Discovering a brand new competitor or a large big box store is moving into your neighborhood.  I talked recently with a business owner who has dealt with this issue of two big competitors who have taken much of her business over the past three years.  She told me she has lost a lot of sleep dealing with this issue.

7)    Competitors with seemingly endless amounts of money who advertise aggressively and look to take even more of your business in the future.

8)    Wondering or worrying about how you will make payroll for your employees or what you will have to do because you can’t pay yourself or you have to wait to pay yourself.

9)    Finding out that a competitor has stolen your ideas and is profiting from them.

10)You’ve put a lot of money into your business and you don’t know if you’ll ever see it returned to you – on top of that, you’re seeing others in your industry go out of business and you worry that this might be your future too

11)Feeling that your business is consuming all of your time and is affecting your relationships with your loved ones

12)Seeing sales decline and not knowing what to do about it.

13)Watching tried and true marketing practices that used to work and then finding out that they no longer do (especially when you spend money you don’t really have)

14)Seeing other businesses in your industry that are doing better than you and feeling discouraged or depressed about it (not sure about what they should do)

15)Watching your expenses go up and wondering how this will affect your bottom line.

16)Worrying about employee theft of inventory or losing inventory to fire or destruction from fire or other natural disasters.

17)Discovering that an employee you’ve trusted and depended on has burned out and is no longer working out for your business.

 Learn how you can approach these or other challenges that come up in your business. 

Direct download: SLS_Episode_3_Management_Nightmares.mp3
Category:general -- posted at: 10:30am EST

Learn why you must take action when dealing with adversity or challenges in your business.

Learn about the team behind Edmund Hillary's ascent to the top of Mount Everest and how to select and develop the leaders on your team to help you accelerate the rate at which you achieve your goals.

Direct download: SLS_Leading_Others_to_Accomplish_More.mp3
Category:leadership -- posted at: 7:30am EST

In this episode, learn laws and lessons from founder JV Crum III on what it takes to get clear about your purpose and how to be conscious, focused, and take actions that will get you the results you seek. JV shares stories from his background and how a decision at age 5 set him on the path that has led him to massive success in his businesses and life. You'll also learn how he's built an international audience with his acclaimed podcast Conscious Millionaire. Don't miss this episode!

Direct download: SLS_Interview_with_JV_Crum_III.mp3
Category:interview, biography, JV Crum III -- posted at: 5:00am EST

In this episode, I interview Eric Lofhom on his Laws and Distinctions for Sales Success. You'll learn how he got his start as an internationally known sales trainer and the stories behind the key distinctions he teaches so you can more successfully sell your product or service.

Direct download: SLS_Interview_with_Eric_Lofholm_Final.mp3
Category:interview, Eric Lofholm -- posted at: 2:55pm EST

In this episode, I interview Charlie McDermott about his drive to succeed and lessons he's learned about effectively marketing and promoting a business. Charlie McDermott’s drive has taken him to the top of the fitness industry building an 8 figure health club empire… to the back lot studios of Warner Brothers and multi-million dollar Hollywood deals… and it catapulted him to GKIC Marketerof the Year elite status in a record 15 months time. All of these varied business experiences form the foundation of Charlie’s newest endeavor – BEN, the Business & Entrepreneur Network. This one-of-a-kind member organization provides Immediate Business Building Solutions, with Step-by-Step Blueprints that accelerates the overworked, overwhelmed business owner into independent, wealthy Entrepreneur.

Charlie lives in West Chester, PA with his “willing to put up with just about any new business endeavor”, wife of 25 years, Barb. Their youngest daughter Grace… will soon be heading to college. Their loudest family members are dogs, Jasper and Zoe. Zoe was a “I don’t think my apartment will be big enough when this golden labrador puppy grows up.”, gift from their actor son, Charlie (the actor) during a visit home. “The actor” lives in Burbank, CA and stars as Axl in the ABC hit comedy “The Middle”.

Speaking of the middle, Erin their middle daughter is an honor student and cheerleader attending college in Philadelphia.

Direct download: Charlie_McDermott_SLS_Episode_mixdown.mp3
Category:interview, Charlie McDermott -- posted at: 5:00am EST

In this episode, I interview Maritza Parra of Easy Online Marketing, an Internet marketing expert that will give you great tips and strategies to build your business. 

Maritza Parra is an author, speaker, equestrian, Law of Attraction coach, syndicated columnist, Internet Marketer and host of the Easy Online Marketing podcast. She teaches authors, speakers, consultants, solo-preneurs and people who want to create additional income streams or create a “PJs Empire” selling their products and services from anywhere.

Maritza began her entrepreneurial career as an equestrian, creating the Dancing Stallion Show, a show of Andalusian horses which traveled around the country. Her show was featured at the Kentucky Horse Park, the Belmont Stakes Horse Festival and in Downtown Chicago’s Daly Plaza.

She also began an organic and handmade bath & beauty products company borrowing recipes her Grandmother brought from South America. These products were used in some of the world’s leading boutique hotels, spas and shops in 8 countries.

After being featured on “Oprah & Friends: The Soul Series” Maritza became an expert at creating products quickly via TeleSeminars, eBooks, Physical Books, Video and other Easy Product Creation Strategies. Maritza has a Law of Attraction website as well as several horse training sites.

Known as The List Building Queen, Maritza teaches students how to leverage their gifts, knowledge and talents. She loves to show people how to quickly get your ideas out of your head and into your bank account.

Maritza has hosted groups from all over the world, including Mark Victor Hansen’s Inner Circle group. She also teaches from her membership sites and holds in-person workshops, mastermind groups and retreats at The Hacienda, her Retreat Center in San Antonio, TX.


Direct download: SLS_Interview_with_Maritza_Parra.mp3
Category:interview, Maritza Parra -- posted at: 5:00am EST

Discover how you can use The WOW Strategy from serial entrepreneur Steve Sipress to generate more sales now. Steve has created and built over a dozen successful companies of his own while helping thousands of other ambitious and aggressive business owners, entrepreneurs, executives, and sales professionals all around the world do the same over the past 35+ years. He has assembled a team of the world’s top business building experts as the publisher of Money-Making Monthly Magazine the blog and Rhino Daily podcast. Get ready to learn significant lessons about what it takes to target the right market with the right marketing to succeed today.

Direct download: SLS_Interview_with_Steve_Sipress.mp3
Category:marketing -- posted at: 5:00am EST

Grant Miller owns the Sun Your Buns tanning salons in Erie, Pennsylvania. He is a serial entrepreneur who made the transition from the video store business into the tanning salon business. Learn principles of reinvention and innovation from this marketing expert on how to get better results with persistence and focus.

Direct download: SLS_Interview_with_Grant_Miller.mp3
Category:interview, focus -- posted at: 5:00am EST

In this episode, I interview Tom Schwab, the founder of Inbound Movement, Goodbye to Crutches, and Inbound for eCommerce. We discuss several of his best inbound marketing strategies and the secrets to his success.

Direct download: Tom_Schwab_mixdown.mp3
Category:interview, Tom Schwab -- posted at: 1:22pm EST

In this episode, we are joined by Tim Paige, an inspiring example of success with podcasting and lead generation.

Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. You may recognize Tim’s voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages, Tim has already helped grow LeadPages’ customer-base to 25,000 and increase the LeadPages email list by another 40,000 leads.

Direct download: Tim_Paige_SLS_Episode.mp3
Category:interview, Tim Paige -- posted at: 1:38pm EST

In this episode, I interview Jason Hartman, a real estate investor and the founder fo 18 businesses. Jason has been involved in several thousand real estate transactions and has owned income properties in 11 states and 17 cities. His company, Platinum Properties Investor Network, Inc. helps people achieve The American Dream of financial freedom by purchasing income property in prudent markets nationwide. Jason’s Complete Solution for Real Estate Investors™ is a comprehensive system providing real estate investors with education, research, resources and technology to deal with all areas of their income property investment needs.


Through our podcasts, educational events, referrals, mentoring and software to track your investments, investors can easily locate, finance and purchase properties in these exceptional markets with confidence and peace of mind. Visit and one of our investment counselors will provide your free portfolio makeover. We are here to help!


Jason Hartman is the Founder and CEO of Platinum Properties Investor Network, The Hartman Media Company and The Jason Hartman Foundation. Starting with very little, Jason, while still in college at the age of 19, embarked on a career in real estate while brokering properties for clients, he was investing in he own portfolio along the way. Through creativity, persistence and hard work, he soon joined the ranks of the top one-percent of Realtors in the U.S. and in quick succession; earned a number of prestigious industry awards and became a young multi-millionaire.


Jason purchased an Irvine, California real estate brokerage firm which he expanded dramatically and was later acquired by Coldwell Banker. He combined his dedication and business talents to become a successful entrepreneur, public speaker, author, and media personality. Over the years he developed his Complete Solution for Real Estate Investors™ where his innovative firm educates and assists investors in acquiring prudent investments nationwide for their portfolio. Jason’s highly sought after educational events, speaking engagements, and his ultra-hot “Creating Wealth Podcast” inspire and empower hundreds of thousands of people in 26 countries worldwide.


While running his successful real estate and media businesses, Jason also believes that giving back to the community plays an important role in building strong personal relationships. He established The Jason Hartman Foundation in 2005 to provide financial literacy education to young adults providing the all important real world skills not taught in school which are the key to the financial stability and success of future generations. We’re in a global monetary crisis caused by decades of misguided policies and the cycle of financial dependence has to be broken, literacy and self-reliance are a good start. Contact him at or 714-820-4200.

Direct download: SLS_Interview_with_Jason_Hartman_mixdown.mp3
Category:interview, Jason Hartman -- posted at: 11:11am EST

Learn how to grow your audience through collaboration with Jared Easley, podcasting expert and the co-founder of Podcast Movement. You'll learn from the mistakes he made early as he began his podcast and his big lesson on chasing the influencers. He also shares how marketing before you manufacture can save you time and money so you are focusing on the right opportunities in your business. You can contact Jared at or

Direct download: SLS_Interview_with_Jared_Easley_on_the_Power_of_Podcasting_mixdown.mp3
Category:podcasting -- posted at: 10:56am EST