Sound Laws of Success Podcast

Learn how small companies become big with the power of systems. In this episode, I discuss Michael Gerber's book The E-Myth and share insights on how Coca-Cola and Weight Watchers grew from small enterprises to billion dollar companies with systems. Learning the skill set to move from a technicial to an entrepreneur and manager will help you grow your business to the next level.

Direct download: SLS_Episode_7_Laws_and_Lessons_from_The_E-Myth.mp3
Category:systems -- posted at: 5:16pm EDT

In this episode, you'll learn how to spot opportunity that others miss with Craig Valine. Craig is known for his straightforward style of communicating effective and powerful marketing advice. He is a lead generation expert and direct marketing strategist. Listen in as Craig shares valuable insights on how to grow your audience and see what others don't see and turn it into a valuable business opportunity.

Are you ready to grow your business in this crazy year of 2020? Here are ten questions to reveal what it takes to raise your business to the next level irregardless of your current situation.

In this episode, Lee Milteer interviews me about how to avoid distraction and get more done. I share my best strategies about what it takes to stay focused and be more productive. I hope you enjoy our interview.

Learn 8 big ideas that will help you implement and achieve breakthroughs in your business including how to implement an idea day, how to build a low threshold offer that will magnetically attract prospects into your business, help you set higher goals, confront and beat the challenges that are holding you back, focus on your best and ideal customers, and tips on how to move fast and get more done while minimizing your stress. Don't miss this insightful episode with BIG ideas on what it takes to breakthrough to the next level.

Learn the secret to how today's biggest businesses have risen to the top of their market niche with the power of authority and celebrity. This episode will give you the tools to build your own expertise and share your message and story with the world. You'll learn four reasons why this a celebrity-driven branding approach around you will help you stand out from your competitors and increase your sales and you'll learn ten ways to build your celebrity brand now    

In this episode, I interview Dr. Gene Landrum about his research into the Laws of Entrepreneurial Genius and his business experiences including the founding of Chuck E. Cheese. You'll be fascinated by and learn a lot from this great author, speaker, and expert on what it takes to succeed in business.

Direct download: SLS_Gene_Landrum_Interview.mp3
Category:biography, interview -- posted at: 4:04pm EDT

In this episode, I talk with Sherrie Sokolowski of SLS Event Planning ( about how she got started as Bill Glazer's personal assistant and how she got started planning and running successful live and profitable live events. Sherrie shares her perspective on how entrepreneurs can interact with their audience now in a virtual way and how to prepare for the future when live events return. She also shares lessons she has learned from running events put on by many of the top presenters in the world today, ways you can better interact with your audience, and lessons she has learned as an entrepreneur. You'll learn valuable lessons from today's #1 live event planner / manager today in this insightful interview.

Direct download: Sherrie_Sokolowski_SLS_Interview_Final.mp3
Category:general -- posted at: 10:30am EDT

In this episode, we talk with Nina Hershberger, the CEO of MegaBucks Marketing. She has written several books including 30 Minute Marketing: 101 Ways to Wow Clients, Customers, and Patients in Less than 30 Minutes and 90 Day Author: How to Become THE Authority in Your Local Market as a Published Author.  We talk about the power of books and celebrity, how you can use a book to get you more business and most importantly key marketing ideas you can do to prosper in the pandemic.

Direct download: Nina_Hershberger_Megabucks_Marketing_Interview.mp3
Category:general -- posted at: 5:00am EDT

In this episode, I interview video marketing expert and New York medical malpractice attorney Gerry Oginski about the secrets behind education-based video marketing. Gerry has created more than 1500 educational videos to teach and inform his prospective clientele. You'll learn his story about how video has transformed his business and helped him have a major competitive edge. Learn about how this powerful medium is changing the way you build trust today and what you should do to get started on marketing your business this way.

In this episode, I talk with Brian Brooker, founder of Brooker's Founding Flavors Ice Cream, about how he started his business, how he makes and names Brooker's Ice Cream Flavors, insightful tips on marketing and growing a restaurant business in challenging economic times, and why you must sell experiences and quality products to succeed today. You can learn more about Brooker's Ice Cream by going to or follow them on Instagram @BrookersFoundingFlavors. 

In this episode, we talk with Dream Business Coach, Jim Palmer. He is a marketing and business building expert and in-demand coach. He is the founder of the Dream Business Academy and Dream Business Coaching and Mastermind Program. He is the host of Dream Business Coach TV and Dream Business Radio. Jim is best known internationally as 'The Dream Business Coach' and creator of No Hassle Newsletters, the ultimate 'done-for-you' newsletter marketing program used by hundreds of clients in nine countries.

Jim is the acclaimed author of a dozen books, is a cancer survivor, has been married for over thirty-five years, has four grown children and three grandchildren. Recently, Jim and his wife Stephanie JUST SAID YES to their dream of living on a boat. You can join their adventure on Our Floating Home. Jim shares stories about his entrepreneurial life, what it takes to succeed today, and why decision, action, and an expertise in marketing will help you grow your business faster in today's economy.

Direct download: Jim_Palmer_SLS_Interview_The_Power_of_Decision_and_Action.mp3
Category:general -- posted at: 10:09pm EDT

In this episode, I share eight laws and lessons to successfully market your business. I discuss the best ideas I've applied in my businesses from Bob Rice's book Three Moves Ahead and Al Ries and Jack Trout's book The 22 Immutable Laws of Marketing

Direct download: SLS_Successfully_Marketing_Your_Business_mixdown.mp3
Category:marketing -- posted at: 5:33pm EDT

In this episode, I talk with hiring expert Jay Henderson of Real Talent Hiring and he shares his story how he got started as a performance coach. He shares how his Real Talent Hiring Profile helps understand how people will act once they will hire and the power of focus in getting more done. You'll find this discussion to be an insightful look into what it takes to get more done and how to ensure that you hire the right people in your company.

In this episode, I interview top mattress retailer Jeff Giagnocavo of Gardner's Mattress and More ( about his experiences as an entrepreneur and how he creates value so he doesn't compete on price against other competitors including online retailers and big box stores. He also shares lessons about how to attract the right kinds of customers, and what you must do to implement more in your business. This insightful interview will inspire you about how you can give back to your community and the value of main street retail businesses in the community.

Direct download: Interview_with_Jeff_Giagnocavo_of_Gardners_Mattress_and_More.mp3
Category:general -- posted at: 1:03pm EDT

In this episode, we talk with Shaun Buck of The Newsletter Pro in Boise, Idaho on How to Crush It in Business Now. He shares why having a reason why is so important in growing your business, the value of quick wins, how to be really good at the fundamentals in your business, and what you can do to have more impactful relationships with your team members.

Shaun has been a successful serial entrepreneur for almost two decades. The Newsletter Pro has only been operating since 2011, but it has rapidly grown into the nation's largest custom newsletter company, mailing millions of newsletters annually.

The Newsletter Pro has been recognized for their tremendous growth by Inc. Magazine, making the Inc. 500 list twice and the Inc. 5000 list once. The Newsletter Pro has also been named one of the best places to work in Idaho for the past three years. Shaun was named "Man of the Year" by the Leukemia & Lymphoma Society and is a successful business coach to owners of million-dollar businesses.

In this episode, learn laws and lessons from entrepreneurial greats Sol Price (founder of Costco), William Lear (serial entrepreneur and inventor of the Lear Jet), Fred Smith (founder of Fed-Ex), Tom Monahan (founder of Domino's Pizza), and Jeff Bezos (founder of  You'll discover four common themes and lessons between these entrepreneurs as they grew their businesses and changed the world.

In this episode, Brian Horn of Authority Alchemy teaches you how to build your authority and expertise. Brian has helped many top celebrity entrepreneurs in teh world with their online branding, search engine optimization, and Internet marketing. He consulted exclusively with these celebrity entrepreneurs for nearly five years before exploding onto the scene in 2009. He has since been profiled and featured on Wall Street Journal, ABC, NBC, CBS, Fox, Forbes, Advertising Age, and dozens of other media outlets. In 2010, Inc. Magazine named Brian as "The Be on Page 1 of Google Guru" and an "emerging business leader to watch." You'll get tremendous insights from this interview as Brian teachces you how to position your expertise and get national media attention for it.

In this episode, I'll share suprising lessons from the greatest business icons from Lewis Schiff's book entitled Business Brilliant: Suprising Lessons from The Greatest Self-Made Business Icons.

The book Business Brilliant is fascinating because it takes seven common beliefs or ideas and our society and shows how the wealthy and the middle class think differently about these ideas. You'll discover how you can use these ideas to think differently and achieve more in your business.


Direct download: Suprising_Lessons_from_the_Greatest_Business_Icons.mp3
Category:biography -- posted at: 1:19pm EDT

In part 2 of this episode, I share 11 wealth attraction behaviors that can help you attract more of what you want in your business and in your life.

Learn five lessons and truths I've learned about money and seven repelling behaviors that can prevent you from having the business you really want in part one of this two part episode on wealth repelling and wealth attracting behaviors.

Learn eight more lessons about how Dale Carnegie, author of How to Win Friends and Successful People went from an unknown farm boy from Maryville, Missouri to the most successful author of his time. You'll hear fascinating stories about the struggles this entrepreneur faced as he figured out on his journey that you can apply in your business today.

Direct download: SLS_Lessons_from_Dale_Carnegie_Part_2.mp3
Category:biography -- posted at: 8:00am EDT

Learn how a farm boy from Maryville, Missouri got his start, wrote the #1 best-selling book How to Win Friends and Influence People and changed the world. In Part 1, I share six lessons that you can apply in your business based on the humble beginnings of one of the most widely read and successful personal development authors and trainers in the past 100 years. 

Direct download: SLS_Lessons_Learned_from_the_Life_of_Dale_Carnegie-Part_1.mp3
Category:general, biography -- posted at: 7:00pm EDT

In this episode, I discuss lessons on success and failure that I've learned from studying the life of movie star and acting legend Kirk Douglas. Kirk Douglas was born Issur Danielovitch on December 9, 1916. He had an impoverished childhood with immigrant parents and six sisters, but was able to break through with hard work with a brief start on Broadway. His father was abusive and an alcoholic. He had more than forty jobs before he became an actor and starred in 95 different acting roles throughout his career.

I grew up watching many of his westerns and films and enjoyed his devotion to making such entertaining productions.

He made many mistakes throughout his life with affairs and bad business decisions, but lived a long and full life even after he had a severe stroke in 1996. He wrote a book about his experiences called My Stroke of Luck to help others know how to treat those with family members who suffered from a stroke. He lived another 24 years after this stroke and learned how to speak again. He is buried next to his youngest son Eric who died from an overdose of alcohol and drugs in 2004. There will likely never be another actor quite like him who was so prolific or who was instrumental in changing the studio system by setting up his own production company. I am one who has enjoyed learning from his life and who has enjoyed many of his films. I hope you enjoy these stories and lessons from his life.

Direct download: Lessons_on_Success_and_Failure_from_Kirk_Douglas.mp3
Category:general -- posted at: 1:11pm EDT

In this episode, I interview Stephanie Scheller of Grow Disrupt.

Stephanie Scheller may be young but she has worked with more than 600 businesses and thousands of individuals in the past five years!

At 25 years old, and using the same systems she teaches, she built a business from scratch in less than five months to replace her full-time income and walked away from her corporate job to run her own company dedicated to disrupting the way the world goes into business through sales, marketing & systems.

At 26 years old, she published her first book, Friend Power: How the Friends You Choose Can Change Your Life and began co-hosting the BlogTalkRadio phenomenon Black Belt Selling along-side her business-partner and mother Anna Scheller.

One year later she published her second book, Getting Past the Gatekeeper, which was also immediately a best-selling publication. At 27 she delivered her first TED talk and at 28 she was nominated to the Forbes 30 Under 30 list for 30 key individuals who are key to watch over the next 30 years!

She's an incredible speaker, a phenomenal coach & trainer, and we’re very honored to have her on the Sound Laws of Success today. Stephanie shares her story about how she became an entrepreneur, lessons she has learned, how to build momentum, and the value of attending her Grow Retreat event in San Antonio, Texas each year.

Direct download: Stephanie_Scheller_SLS_Interview.mp3
Category:Stephanie Scheller -- posted at: 9:21pm EDT